The beverage giant PepsiCo has announced a plan to cut the sugar content and calories of drinks it sells around the globe.
In a plan released today, Pepsi says that by the year 2025 at least two-thirds of the drinks in its global beverage portfolio are expected to contain 100 calories or fewer from added sugar per 12-oz serving. Currently a 12-oz can of Pepsi has 150 calories, all of which come from sugar. There will also be "increased focus on zero and lower-calorie products" according to the company's statement.
"I think Pepsi's announcement is a very meaningful commitment," preventive health expert William Dietz, MD of George Washington University told us.
PepsiCo says its goals are "informed by the latest dietary guidelines of the World Health Organization and other authorities." Theses guidelines recommend that people limit sugar consumption to less than 10 percent of their daily calories.
"We know that sugar intake is an important contributor to obesity, and ... soft drinks and soda and juices are a major source of sugar calories," Dietz told us.
And – as we've reported – there's now ample evidence that excessive sugar is linked to obesity and an increased risk of heart disease.
The announcement comes as big soda companies come under increasing pressure. "The kind of pressure we're seeing ...to tax sugary drinks...sends an important message," Dietz says.
Just last week the WHO urged governments to take steps to cut consumption – by taxing sugary drinks. Some experts say this strategy has worked in Mexico, which has had a soda tax in place since 2014.
Next month, voters in several cities in California – San Francisco, Oakland and Albany – and Boulder, Colorado will vote on initiatives that would place a tax on sweetened beverages in those cities. Momentum for this approach gathered after the city of Philadelphia passed such a measure last summer.
The soda industry is fighting to fend off these tax initiatives. After the Philadelphia City Council voted on the tax on sweetened beverages, the American Beverage Association called the measure a "regressive tax that unfairly singles out beverages." The ABA spent more than $4.2 million in advertising to defeat the measure in Philadelphia. The industry says it has reserved about $9.5 million in air time for ad buys in the San Francisco area aimed at defeating the measures there.