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Amazon brings retail truck to Los Angeles

Customers can purchase select items on their smart phones through the company's app and pick their item up by visiting the truck.
Customers can purchase select items on their smart phones through the company's app and pick their item up by visiting the truck.
Courtesy of Amazon

Online behemoth Amazon is continuing to experiment with selling merchandise offline.

The company’s Treasure Truck is a pop-up store on wheels that sells limited quantities of a single item at a discount.

Treasure Truck made its first pit stop Saturday at The Grove in Los Angeles. It sold Nintendo NES consoles for $60.

The model is simple: Customers can purchase select items on their smart phones through the company's app and pick their item up by visiting the truck.

A spokesperson said the truck will be rolled out a couple times a month and offer seasonal items or consumer electronics.

“We're thinking about items that we think that our customers absolutely will love,” said Amazon’s Pia Arthur.

She said Amazon wants to also include locally sourced items like handmade candles or fresh fish.

It first launched in Seattle last year. Treasure Trucks will also pop up in Dallas, Houston, Chicago and Atlanta.