The days of underground Volvo drag races are limited. No more will practical station wagons meet on empty streets at midnight, drivers revving their engines and eyeing the finish line with steely intent, Birkenstocks slamming down on gas pedals.
OK, so the Swedish carmaker isn't precisely known for making hot rods. Still, its S90 sedans or V90 hatchbacks can hit top speeds north of 150 miles per hour, if you pay for the maximum horsepower — that's according to the manufacturer's specs.
But not any more: Starting in 2020, Volvo will limit all of its new cars to a top speed of 180 kilometers per hour, or about 112 mph.
That speed cap is still significantly higher than the top speed limit in any U.S. state. In a statement released Monday, Volvo says the change is meant to send "a strong signal about the dangers of speeding."
Speed limiters are common in some commercial vehicles, like buses and trucks. Cars produced in Japan for local markets feature built-in speed governors, and speed limiters are not unheard of in Europe. But they're not common in private vehicles in the U.S.
Volvo Cars, which is headquartered in Sweden and owned by the Chinese company Geely, has always emphasized safety in its branding and marketing. It's currently promoting a measure called "Vision 2020," aimed at reducing the number of people killed in a new Volvo to zero by 2020.
But tweaks to cars can only get the company so far. Volvo's engineers can't stop drivers from speeding, driving while intoxicated or looking at their phones while they navigate the road.
Or can they?
"We want to start a conversation about whether car makers have the right or maybe even an obligation to install technology in cars that changes their driver's behaviour, to tackle things like speeding, intoxication or distraction," Volvo Cars President and CEO Håkan Samuelsson said in the statement.
The speed cap on new cars will help address speeding, while Volvo is working on ideas for addressing intoxicated and distracted driving.