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The Yugo: the car we love to hate




The Yugo: The Rise and Fall of the Worst Car in History
The Yugo: The Rise and Fall of the Worst Car in History
Hill and Wang

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When the Yugo came to the United States in 1985, buyers flocked to the hatchback and its $3,990 price, making it the fastest-selling first-year European import in U.S. history. But its poor quality soon made drivers turn on the vehicle, and resulted in numerous bad-car jokes. Why does the Yugo have a rear-window defroster? So you can keep your hands warm while you push it. In his new book, Jason Vuic chronicles the history of the Yugo and examines how- fair or not- it became infamous as the worst car of all time. What makes the Yugo the car Americans love to hate?

Guest:


Jason Vuic, writer of The Yugo: The Rise and Fall of the Worst Car in History (Hill and Wang). He is an assistant professor of modern European history at Bridgewater College in Virginia.