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Mayor Villaraigosa supports ads in city parks, zoos

Los Angeles Mayor Antonio Villaraigosa.
Los Angeles Mayor Antonio Villaraigosa.
Yuri Gripas/AFP/Getty Images

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In a city strapped for cash and looking for a financial boost, it is no surprise that certain Los Angeles officials are urging the City Council to allow for advertising in city parks, as well as the L.A. Zoo. Brian Currey, an attorney in Mayor Antonio Villaraigosa's office, touts the idea as the city needs "innovative revenue sources" to make up for the $70 million deficit.

L.A.'s sign ordinance is currently being overhauled, and while one reform objective is to rein in illegal billboards, several people look at this as a financial opportunity for the city. Obviously, such a plan would cause some blowback, and residents are already speaking out against the possibility of being marketed to while going on a nice, secluded hike. A city ordinance allowing for such advertisements would take a few months to draft, and would require another panel review before going up for a vote.


It's not an ideal situation, but does Los Angeles need the money so badly as to justify advertising in public spaces? How would it affect you to see such signs in Griffith Park? If such an ordinance were to pass, what could come next?