Customer loyalty is a valuable thing for a company, and few products have inspired the kind of ardor that Honda has traditionally enjoyed with its stalwart sedan, the Accord.
People who bought Accords tended to buy another Accord down the line, and Americans car buyers loved the model’s stylish design and incomparable reliability. But the venerable Japanese carmaker has been on a rockier road of late, facing production challenges in the aftermath of the 2011 earthquake and tsunami, a redesign misstep with their entry level Civic and increased competition from both a resurgent American automobile industry and fast-growing car companies like Hyundai and Kia.
With the 2013 Accord Honda is hoping to get a little of its mojo back; the new Accord has been fully redesigned yet it retains the elements that earned the car its reputation in years past. Can Honda continue to compete in the volatile auto industry? Are you a loyal Accord owner? Why or why not?
Jessica Caldwell, senior analyst at Edmunds, a leading resource for automobile information
Sonari Glinton, NPR National Desk reporter based in Detroit, primarily covering the auto industry and transportation