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Rehab or retreat: How should public figures handle sex scandals?

San Diego Mayor Bob Filner said he won't resign.
San Diego Mayor Bob Filner said he won't resign.
Photo by Sandy Huffaker/Getty Images

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We've learned more today about why prominent radio personality Eddie "Piolin" Cotelo is no longer on the air. As reported by the Los Angeles Times, a colleague, Alberto "Beto" Cortez, has accused Piolin of sexual harassment and a laundry list of other offenses.

It seems Univision Communications Inc. - which broadcasts the popular Spanish-language program - did not want to go the route of rehabilitation, the favored choice of recent disgraced public figures. San Diego's Bob Filner, New York's Anthony Weiner and Eliot Spitzer are all attempting to redeem themselves with the public after sex scandals.

Is it possible? Are some crises too much for the public to forgive?

Lisa Gritzner, President of Cerrell, a public relations firm in Los Angeles