Instead of following your company's mission statement, what if you had to answer to a mission question?
Innovation expert Warren Berger argues the most exceptional businesses of our time - Google, Netflix, IDEO and Airbnb - have inquiry baked into their organizations’ DNA. But the process of inquiry should not be reserved for technology-innovation companies.
In 1965, a University of Florida assistant coach wanted to knew why his players were being affected by heat and heat-related illnesses. The answer led to the creation of Gatorade and the entire sports-drink industry.
How can organizations encourage and inspire inquiry? How do you craft the key questions? And what is the process that follows?
Warren Berger, Author, “A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas” (Bloomsbury, 2014); Previous book was “Glimmer: How Design Can Transform Business and Your Life (Penguin; 2009); Berger also writes for Fast Company, Harvard Business Review, and was a longtime contributing editor at Wired magazine.