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Sensations: Playing a role in your decision-making process

"Sensation: The New Science of Physical Intelligence" by Thalma Lobel

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Heading out on that first date? Spending the evening with your significant other? You might want to consider donning the color red, which according to research in the new book “Sensation: The New Science of Physical Intelligence” could make you seem more attractive.

Author Thalma Lobel dissects how our physical senses unconsciously influence our thoughts and decisions. Lobel’s book is one of the first comprehensive accounts of the embodied nature of intelligence.

Which senses are most prone to influencing behavior? How much do sensory influences determine life-changing decisions?


Thalma Lobel, author of Sensation: The New Science of Physical Intelligence, professor at the School of Psychological Science at Tel Aviv University