Social media giant, Facebook, says users are tired of misleading headlines and "spammy" posts, so it's weeding out stories based on engagement data. Click-bait is when a content poster lures in people with an over-hyped photo or headline, which leads to a lot of user clicks, then increases the popularity of the post -- regardless of its true value.
The content website Upworthy is particularly notorious for over-the-top headlines. For example, the article entitled "Why some Doctors are Freaking Out Over a Popular Pastime We Assume is Good for Us" simply shows a trailer for a documentary about concussions - without much content to support the original headline. Facebook says it will measure engagement by gauging how long users spend visiting a post or writing about it.
How do you interact with click-bait? Do you like it or loathe it? How will content creators respond to Facebook’s new qualitative gauge?
Nick Mokey, Managing Editor, Digital Trends - news and review site focused on consumer technology