Lively and in-depth discussions of city news, politics, science, entertainment, the arts, and more.
Hosted by Larry Mantle
Airs Weekdays 10 a.m.-12 p.m.

You won't believe what Facebook is doing to save you time (filtering out click-bait)




Social media giant, Facebook, says users are tired of misleading headlines and
Social media giant, Facebook, says users are tired of misleading headlines and "spammy" posts, so it's weeding out stories based on engagement data.
JONATHAN NACKSTRAND/AFP/Getty Images

Listen to story

11:32
Download this story 5.0MB

Social media giant, Facebook, says users are tired of misleading headlines and "spammy" posts, so it's weeding out stories based on engagement data. Click-bait is when a content poster lures in people with an over-hyped photo or headline, which leads to a lot of user clicks, then increases the popularity of the post -- regardless of its true value. 

The content website Upworthy is particularly notorious for over-the-top headlines. For example, the article entitled "Why some Doctors are Freaking Out Over a Popular Pastime We Assume is Good for Us" simply shows a trailer for a documentary about concussions - without much content to support the original headline. Facebook says it will measure engagement by gauging how long users spend visiting a post or writing about it.

How do you interact with click-bait? Do you like it or loathe it? How will content creators respond to Facebook’s new qualitative gauge?

Guest:

Nick Mokey, Managing Editor, Digital Trends - news and review site focused on consumer technology