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Website operators hail coming of 'Mobilegeddon' as Google updates search algorithm




This picture taken on May 13, 2013 in the French western city of Rennes shows a woman choosing Google Search (or Google Web Search) web search engine front page on her tablet.
This picture taken on May 13, 2013 in the French western city of Rennes shows a woman choosing Google Search (or Google Web Search) web search engine front page on her tablet.
DAMIEN MEYER/AFP/Getty Images

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Starting today, websites that are optimized for mobile browsing will be getting some extra love from the Internet’s most popular search engine.

Google is updating its search algorithm to give preference to websites that are designed for viewing on mobile devices. Google changes its search algorithm frequently, but this time it warned website operators in February about the change and gave them tips on how to best prepare for it. With more users searching the web on mobile devices, Google is hoping the change will allow users to find relevant content in a simpler, more timely manner.

Some website operators aren’t as thrilled about the move as the rest of the tech world and have coined the term “mobilegeddon” to describe it. Small and medium-sized businesses often lack the resources or personnel to design a website optimized for mobile, and Google’s new algorithm would penalize their sites for not being streamlined for viewing on smartphones and tablets.

Guest:

Nick Mokey, managing editor at DigitalTrends.com. He tweets @NickMokey.