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‘Freakonomics’ co-author’s warped suggestions on cheating, guns and more

Stephen J. Dubner
Stephen J. Dubner

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“If you’re not cheating, you’re not trying.” “When to rob a bank.” “More sex please, we’re economists.”

These are among the provocatively comic chapter titles from the newest book of economist Steven D. Levitt and writer Stephen J. Dubner.

In celebration of the 10th anniversary of the best-selling layman’s guide to wacky ‘Freakonomics,’ the book is a compilation of 131 blog posts from their website With rants ranging from criticizing the penny to advocating for internet poker, these authors make it clear that they know how to think like a freak.

If you have kept up with Freakonomics through the book series or various media, what are some of your favorite theories? Do you have an odd economic theory that explains a social phenomenon?


Stephen J. Dubner, co-author with Steven D. Levitt of “When to Rob a Bank...And 131 More Warped Suggestions and Well-Intended Rants” (William Morrow, 2015). Dubner and Levitt also hosts Freakonomics Radio and the site