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It’s a generational thing: How millennials are changing the workplace




A young accountant at a Thai company. © ILO/ Marcel Crozet.
A young accountant at a Thai company. © ILO/ Marcel Crozet.
ILO in Asia and the Pacific/Flickr

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A Pew Research study released this week shows that millennials have now surpassed Gen Xers as the largest generation in the U.S. labor force.

This news raises the question of what do millennials want from the workplace and how can businesses better retain their millennial employees? Jamie Gutfreund is the chief marketing officer for Deep Focus, a global marketing agency and a leading expert on millennials. Gutfreund joins us to discuss how organizations can market to the next generation of talent and what they can do to better understand and keep their millennial workforce engaged.

Are you a millennial in the workforce? What do you want? More flex time? Work from home? Better benefits? We want to hear from you.

Guest:

Jamie Gutfreund, Chief Marketing Officer for Deep Focus, a global marketing agency and expert on Gen. Y, Millennials, and Gen. Z



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