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What Christianity can learn from SuperBowl ads

Photo by Bryce Bradford via Flickr Creative Commons

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We recently talked on the show about new research from the Pew Research Center showing a significant drop in the number of Americans identifying themselves as Christians.

Many young people say they resent the way in which religion, and specifically Christianity, has been co-opted by political agendas in this country. Meanwhile, religious institutions are efforting to regroup and reach younger followers.

How does Christianity need to retool its public image? And how can it do that?


Kutter Callaway, Affiliate Professor of Theology and Culture at Fuller Theological Seminary

David Kinnaman, President of The Barna Group, a Ventura-based market research organization focused on the intersection of faith and culture