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New billboard campaign seeks to rebrand Islam in America




The religious group, Islamic Circle of North America, is working to change Islam’s image in America. Billboards have gone up in Sacramento and Los Angeles and will eventually stretch to the East Coast with messages of peace.
The religious group, Islamic Circle of North America, is working to change Islam’s image in America. Billboards have gone up in Sacramento and Los Angeles and will eventually stretch to the East Coast with messages of peace.
Terence McCormack/Flickr

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A series of billboards in California are part of a campaign by the religious group, Islamic Circle of North America, to change Islam’s image in America, amid an increase in anti-Islamic sentiment in the country.

The billboards have gone up in Sacramento and Los Angeles and will eventually stretch to the East Coast. The Sacramento billboard reads: “Looking for the answers in life? Discover Muhammad.” The one in New Jersey states, “Kindness is a mark of faith.” Another in Miami says, “Muhammad believed in peace, social justice, women’s rights.”

What do you think of the billboards? How successful do you think they will be?

Guests:

Waqas Syed, Deputy Secretary General of the Islamic Circle of North America, which is behind the billboard campaign

Salam Al-Marayati, President, Muslim Public Affairs Council,  public service agency working for the civil rights of American Muslims