“The Force Awakens” broke all kinds of box office records this weekend, pulling in $238 million in its opening weekend.
The franchise’s parent company Disney plans to roll out a new Star War iteration every year until 2020, doubling down on the fervor of generations of fans to pack the theaters.
But how would the film's success play out for Disney? The Mouse House's stock price fell Friday after the film's extraordinary debut -- and again today.
Still, some industry insiders are expressing concerns that Disney might be over-relying on the franchise -- and the franchise alone -- to drive the company’s growth.
Brooks Barnes, covers media for The New York Times, including the movie studios and movie theater chains; the Walt Disney Company and its many parts. One of his recent articles looks at the outsized role the new Star Wars franchise could play in Disney’s stock prices