Without definite winners of the Republican and Democratic primary battles, the campaigns are gaming out a potential fight over delegates and platforms at the conventions using new technology.

Marketing companies that mine data are promising they can profile individual delegates in a matter of seconds to find out their soft spots and figure out who might change their vote, as reported by the LA Times’ Evan Halper. The 2008 Barack Obama campaign is legendary for exploiting digital profiles of donors and voters to get every last dollar and supporter into the fold.

How will the digital campaign play out in Cleveland and Philadelphia?

Guests:

Evan Halper, Politics reporter, Los Angeles Times; he tweets from @EvanHalper

John Nichols, national affairs correspondent for The Nation; he tweets @NicholsUprising; Nichols reported on platform debates coming to the DNC in Philadelphia.