This week’s release of “Ghostbusters” is seen as a big test for movies with largely female casts.
Accepted gospel in the industry says whether it hits of sinks will impact greenlight decisions going forward. Some go as far as saying if a moviegoer wants more women in big movies, she or he must buy a ticket to “Ghostbusters” opening weekend.
Is it sensible or fair for this movie to be a litmus test? How does “groupthink” catch on in Hollywood? Are criticisms from “fanboys” given too much weight? Does this version of “Ghostbusters” have to hit with women and men to be a hit?
*AirTalk will discuss at a later date. Let us know your questions!
Paul Dergarabedian, Senior Media Analyst, comScore - a global media measurement and analytics company; he tweets from @PDergarabedian