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Can Trump’s business brand survive the presidential race?




A security agent stands near a display of products that Republican presidential candidate Donald Trump has for guests, including meat, wine and water before a press conference at the Trump National Golf Club Jupiter on March 8, 2016 in Jupiter, Florida.
A security agent stands near a display of products that Republican presidential candidate Donald Trump has for guests, including meat, wine and water before a press conference at the Trump National Golf Club Jupiter on March 8, 2016 in Jupiter, Florida.
Joe Raedle/Getty Images

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Donald Trump’s latest headlines have been as much about business as the election.

Some could say this entire race has been one big business ad for Trump. But has the campaign had a positive effect on his brand?

While pushing Trump Steaks at speaking engagements may seem like a perfect business opportunity, the Republican presidential nominee may not be getting the response he had hoped for. And what if it ends without “the Donald” in the Oval Office?  A lost election could have devastating effects on his business.

How do you think Trump’s campaign has affected his brand? Has the presidential race given you a positive or negative image of Trump’s business? What could he do to bounce back if he loses the presidency?

Guest:

Sasha Strauss, founder and managing editor at Innovation Protocol, a management consulting firm focused on brand marketing; professor at UCLA & USC