According to the Associated Press, Snap Inc., the parent corporation of Snapchat, filed Thursday for an initial public offering of up to $3 billion, and that has let to a lot of speculation about the future of the app.
Snapchat, which has garnered 158 million daily users, was born in 2012, catering to a younger audience with messages, video or photographs that disappear after 24 hours. It also gives users the option to put video overlays on their snaps, like flower crowns or dog ears.
But the company has expanded rapidly in recent years, causing a loss of $1.2 billion. So will this IPO help the Snapchat stay afloat and thrive? And what is the future of the app’s popularity?