The Los Angeles Dodgers have called Chavez Ravine home for almost the entirety of their time here since moving from Brooklyn.
And ever since they started playing in Dodger Stadium in 1962, the home of Big Blue has been called just that – Dodger Stadium. Fast forward 55 years, and now the team is looking to change that.
On Tuesday, Dodgers President Stan Kasten announced that the naming rights to the field at Dodger Stadium would be up for grabs and that the team was seeking $12 million in exchange for them. He noted that the Dodger Stadium name is not for sale, so whoever does decide to buy the rights would end up with (Insert Sponsor Name Here) Field at Dodger Stadium. Kasten says he’s not worried about sullying the name of a historic stadium with a naming rights deal, but not all fans may feel the same way. There’s also the issue of whether it’s worth it for a sponsor to spend money on a naming rights deal when most people will probably never refer to the corporate name on the field when describing the actual venue that is Dodger Stadium.
Do you support the team selling the naming rights to the field or do you think it would tarnish the history of an iconic ballpark? What do you see as the return on investment for a potential sponsor, if you see one at all?
Bob Wagner, executive vice president of business operations at Sports One Marketing in Lake Forest, CA; former senior vice president & chief marketing officer for the Anaheim Ducks Hockey Club
Michael Leeds, professor and chair of the economics department at Temple University