From syndicated columnist and frequent AirTalk guest Amy Alkon comes her spin on the self-help genre – but one based on findings from behavioral science.

In “Unf*ckology,” Alkon shows you why self-esteem isn’t what it cracks up to be, why shame is actually good for you, and why being inauthentic is necessary, and how to become what she calls “unf*ckwithable”. And yes, it’s advice based on science.

Guest:

Amy Alkon, columnist behind The Science Advice Goddess, a syndicated column in newspapers across the U.S. and Canada; she is author of many books, including her latest, “Unf*ckology: A Field Guide to Living with Guts and Confidence” (St Martin’s Griffin, 2018)