If you’re looking to buy a passenger car from Ford, your only option will soon be the Mustang.
Ford will be scrapping most of its sedans and focus on its trucks, crossovers and SUVs, which have been their main money makers. According to a press release from Ford, by 2020 nearly 90 percent of the automaker’s North American portfolio will be “trucks, utilities and commercial vehicles.”
Ford seems to be framing this as a rational response to market demands. But some critics say Ford’s move is an opening for foreign competitors and that entry-level cars will never truly go away.
Have North American consumer preferences shifted away from the sedan? If so, why? And how is the rest of the auto industry responding to Ford’s move?
Edward Loh, editor-in-chief of Motor Trend, a trade magazine for the auto industry