It was a risky business model from the start, banking on an attractive $9.95 monthly fee to watch almost any movie at any theater in the hopes that enough popcorn-buying customers and their precious data would become the next best thing for the movie biz.
MoviePass has been around since 2011, but after lowering their subscription fee one year ago (even offering a $6.95 special at one point), it’s suffered enormous profit losses and angered millions of customers who haven’t been able to use the app due to constant glitches, title exclusions and just last week — an entire shutdown of the service.
But despite its woes, other theaters groups are catching on to the subscription model, which could lead to new forms of audience services and local subscriptions that actually churn out a profit for the industry. Whether you’re a casual movie-goer or film addict, what services would you be willing to pay for? Call in at 866-893-5722 or comment below.
We reached out to MoviePass for this segment and received a comment from CEO Mitch Lowe:
Over the last several days, we’ve begun making the necessary changes to our service that will help us continue to offer our members a high-value, low-cost, in-theater movie experience. These are essential steps to continue providing the most attractive subscription service in the industry. Our community of more than 3 million members has shown an immense amount of enthusiasm over the past year, and we trust that they will continue to share our vision to reinvigorate the movie industry.