‘Crazy Rich Asians’ directed by Jon M. Chu sparks an emotional movement for many Asian Americans. Yes, it’s a rom-com, but the movie starring an all-Asian cast that finally reached wide release in theaters is a landmark milestone for Asian-American history.
Creators of the movie turned down an offer from Netflix so that ‘Crazy Rich Asians’ could have its big box-office moment. Chu was willing to decline a big Netflix payout as a chance for the movie to be a conventional multiplex hit on the big screen.
Official box-office projections are around $26 million for the whole five-day frame. The movie had a $30 million budget. If box-office numbers hit the projected numbers then this movement may set a precedent that an Asian-American rom-com can be successful as well.
Paul Dergarabedian, Senior Media Analyst, comScore - a global media measurement and analytics company; he tweets from @PDergarabedian