The holiday shopping season means toys galore are flying off of shelves at big box retailers like Target and Walmart, though sadly this is the first year that toy shoppers won’t be able to get lost in the colorful aisles of Toys “R” Us, which closed down all its locations and filed for bankruptcy earlier this year.
Also, just in time for the holiday shopping season, the American Academy of Pediatrics (AAP) has released a new report finding that going back to basics with kids toys may be better for them than trying to get them the newest gadget every year. “As digital media-based gadgets increasingly fill the children's toy aisles,” the AAP’s press release says, “the American Academy of Pediatrics warns families against using them as a replacement to the traditional hands-on toys and games that fuel the imagination and aid in healthy development.”
They say the best toys are ones that match the developmental abilities of the child while encouraging them to explore new skills, and add that it’s important for kids to have toys their parents can join in playing with them.
We’ll talk with a member of the AAP about what to make of the new recommendations as you’re looking at what to get your kids for Christmas, and we’ll hear about what some of the hottest toy trends are for kids of all ages this holiday shopping season.
Corrin Cross, M.D, F.A.A.P., member of the American Association of Pediatrics’ Council on Communications and Media and practicing pediatrician at Children’s Hospital Los Angeles
Steve Pasierb, president and CEO of The Toy Association, the industry trade group representing businesses that design, produce, license, and deliver toys and youth entertainment products for kids of all ages