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AirTalk asks: Why are Americans drinking less alcohol?




A Russian River Brewing Company bartender pours a glass of the newly released Pliny the Younger triple IPA beer on February 7, 2014 in Santa Rosa, California.
A Russian River Brewing Company bartender pours a glass of the newly released Pliny the Younger triple IPA beer on February 7, 2014 in Santa Rosa, California.
Justin Sullivan/Getty Images

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Alcohol consumption in the U.S. dropped 0.8 percent in 2018.

Beer suffered the worst decline, dropping 1.8 percent. That’s according to a report by The IWSR, an international alcoholic beverage research firm whose findings suggested that Americans are gravitating toward non-alcoholic beverages. The lower volumes could be attributed to mindful consumption among millennials and a growing trend of health and wellness.

In response, some in the alcohol industry are catering to these changes by turning to energy drinks, teas, kombucha and other alcohol-free beverages.

We analyze the report and discuss the future of the alcohol industry in the U.S.  

Guests:

Brandy Rand, president and chief marketing officer for the U.S. branch of The IWSR, an international alcoholic beverage research firm; she tweets @BrandyRand

Chris Furnari, editor of Brewbound, an online trade publication covering the beer business and published by BevNET.; he tweets @BrewboundFurn

Tom McCormick, executive director of California Craft Brewers Association