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It’s not your dad’s radio, but can podcast ever truly cross over into the mainstream?




A picture taken on February 8, 2019 in Paris shows a smartphone and its earphones as an audio podcast is being played.
A picture taken on February 8, 2019 in Paris shows a smartphone and its earphones as an audio podcast is being played.
THOMAS SAMSON/AFP/Getty Images

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Podcasts are becoming mainstream.

Just this year, the number of listeners shot up with more than 50% of Americans ages twelve and older having listened to at least one podcast, according to an annual survey by Edison Research and Triton Digital. The same report also found that one-third of people in the United States said they had listened to a podcast in the last month, totalling 90 million monthly listeners.  

With the growth of listenership, streaming services like Spotify have started jumping on the bandwagon. Now, a podcast start-up by the name of Luminary is mobilizing on the podcast business, hoping to become the “Netflix of podcasts.” The company announced a lineup boasting some of the biggest names in podcasts, including Guy Raz, Leon Neyfakh, and Adam Davidson. And for $8 a month, listeners can access exclusive content.

Will podcast listeners pay for a monthly subscription? If you’re a fan of podcasts, is this something you might consider? Is this the new direction for podcasts?

With guest host Libby Denkmann

Guests:

Tom Webster, senior vice president at Edison Research; he tweets @webby2001

Melissa Locker, contributing writer at Fast Company; her recent piece is “Why podcast fans will always reject a “Netflix for podcasts;” she tweets @woolyknickers