In the year since the U.S. Supreme Court struck down a law banning sports betting, there’s been lots of movement within the gambling industry to bring sports betting to the mainstream. Betting sites are more visibly advertised, seven states have set up state-regulated gambling industries and slowly but surely cable TV providers are strategizing ways that they can capitalize financially on this newly-legal industry and weave it into their coverage of live sports.
Some networks are already making inroads. ESPN’s evening edition of SportsCenter, hosted by Scott Van Pelt, includes a segment called “Bad Beats” where he laments people’s bad bets for the week, and their streaming-only network ESPN+ recently launched a betting show called ‘Daily Wager.’
How will the live sports viewing experience change as cable networks try to incorporate betting into their live coverage of sports? What are some examples of things that have worked in other countries where sports betting has been legal?