More Americans are drinking specialized beverages compared to non-gourmet coffees, according to an annual National Coffee Association report.
And this could be a good thing for independent coffee companies that are able to add their unique products to the coffee scene.
One market strategist who focuses on the coffee market says independent owners can have several advantages compared to franchises, including greater flexibility with products and loyal customer bases.
We check in on the trends in the coffee industry after the announcement that Jollibee is purchasing The Coffee Bean & Tea Leaf.
Chuck Jones, founder and owner, Jones Coffee Roasters in Pasadena who operates a five-generation coffee farm in Guatemala
Judy Ganes, President of J Ganes Consulting in New York; she’s a market strategist who focuses on the coffee market.