In the last week, Delta Airlines and Amazon have both announced plans to use biometric scanners to mitigate lines of customers.
According to the Los Angeles Times, Delta Airlines plans to unveil their facial scanners at LAX this Friday. The devices will be stationed outside one boarding gate, with plans to expand in the future.
Amazon, meanwhile, is still in the early stages of introducing hand scanners in Whole Foods stores. The New York Post reports that Amazon employees have been testing the scanners at vending machines in their New York offices. Unlike iPhone thumbprint sensor technology, Amazon’s scanners will use depth geometry and computer vision to map customers hands without them needing to touch a surface.
Would you use biometric technology if it made lines at the airport shorter? Do you feel different about facial scanning compared to hand sensing? Join the conversation at 866-893-5722.
Richard Feinberg, professor of consumer sciences and retailing and consumer psychologist in the Department of Consumer Science at Purdue University