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How Is The Coronavirus Pandemic Impacting Consumer Brand Choices?




People leave a Costco outlet with a trolley full of toilet paper and cleaning products as fears of a second wave of COVID-19 have sparked a rush on some supermarket items in Melbourne on June 24, 2020.
People leave a Costco outlet with a trolley full of toilet paper and cleaning products as fears of a second wave of COVID-19 have sparked a rush on some supermarket items in Melbourne on June 24, 2020.
WILLIAM WEST/AFP via Getty Images

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Companies have spent years appealing to all different kinds of customers with various brands, but according to a recent Wall Street Journal piece, that may be changing as a result of COVID-19.

As the article mentions, some grocery stores are now only carrying four brands of toilet paper, Harley Davidson has removed some motorcycle models and some restaurants have chipped away at their menu items. 

The changes make some officials question whether Americans needed that many choices to begin with, and some say they’ll continue down the path of fewer options. It could be a good thing for worn out consumers who continue to wade through the evolving challenges of the COVID-19 pandemic. What do you think? Could limiting choices be a good thing or do you see it as a problem? Tell us what you think by calling 866-893-5722.

Guest: 

Annie Gasparro, reporter covering news and trends in the food industry at the Wall Street Journal; she tweets @Annie_Gasparro