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Streaming, Binging, Rewatching: TV Serves As A Cornerstone Of Pandemic Survival




American actor Lucille Ball reacts to Cuban-born actor Desi Arnaz in a still from the television show, 'I Love Lucy', 1956.
American actor Lucille Ball reacts to Cuban-born actor Desi Arnaz in a still from the television show, 'I Love Lucy', 1956.
Hulton Archive/Getty Images

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Television has become a common method of escapism since the outbreak of the COVID-19 pandemic, especially as government officials are encouraging citizens to stay indoors. Streaming on digital platforms drastically increased in March when lockdown began. Market research firm OnePoll found in an April survey that the average person was streaming eight hours of content each day, double the number of hours before the pandemic began.

Viewers use streaming services for a multitude of reasons. Some may prefer watching shows set in fictional universes to experience a sense of escapism, while shows based in reality may provide time to reflect and absorb new information for others. Call in and tell us what show has been your guilty pleasure during the pandemic and why at 866-893-5722.