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Many People Have Redefined Their Fitness Routines Over The Last Year. Can Gyms Coax Members Back?




A customer wears a face mask as they lift weights while working out inside a Planet Fitness Inc. gym as the location reopens after being closed due to the Covid-19 pandemic, on March 16, 2021 in Inglewood, California.
A customer wears a face mask as they lift weights while working out inside a Planet Fitness Inc. gym as the location reopens after being closed due to the Covid-19 pandemic, on March 16, 2021 in Inglewood, California.
PATRICK T. FALLON/AFP via Getty Images

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At the beginning of the pandemic toilet paper and bread flew off the shelves, but it wasn’t just your basic essentials. Fitness equipment was also hard to come by as people throughout the country turned to at-home or virtual work outs. According to the Washington Post, fitness equipment revenue more than doubled from March to October. 

This week, Los Angeles County began easing restrictions allowing gyms and fitness centers to operate indoors at 10% capacity. Pools and additional amenities like saunas and locker rooms remain closed. Facilities have stepped up precautions like adding more sanitizing stations, temperature checks and distancing equipment. But will it be enough to coax members back? Today on AirTalk, we discuss the slow reopening of fitness centers following an incredibly tough year. We also want to hear from listeners. Have you redefined your fitness routine throughout the pandemic? Do you prefer the community atmosphere of a gym or working out at home? Are you planning to return to your gym now that things are starting to reopen? Why or why not? Join the conversation by calling 866-893-5722 or comment below. 

Guest:

Francesca Schuler, CEO of In-Shape, a group of health clubs based in and operating throughout California, she’s also an advisory board member for the California Fitness Alliance, which represents fitness workers throughout the state; she tweets @InShapeCEO