“Rush Hour” director and producing giant Brett Ratner doesn’t think so.
“The worst thing that we have in today’s movie culture is Rotten Tomatoes,” said Ratner at this year’s Sun Valley Film Festival. “I think it’s the destruction of our business.”
The rating site was introduced in 1998, moving audiences away from the traditional 1-5 star reviews by veteran film columnists to a percentage sticker based on aggregated quotes from both critics and general moviegoers: 59 percent and below marks a film “rotten,” over 60 percent is “fresh” and anything above 75 percent earns a “certified fresh.”
While Rotten Tomatoes has replaced nuance with averages, film critics like The Guardian’s Peter Bradshaw say it’s a bit of a stretch to say it’s hurting the industry. Rather, it hurts the art of conversing film, but it’s not the end all of who will go out to the theaters.
AirTalk wants to hear from you: Do you depend on Rotten Tomatoes or similar rating sites? How do you approach the reviews posted, and why? Call us at 866-893-5722.