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Go Buy Stuff this 4th Quarter

What are you waiting for? Go buy stuff!
What are you waiting for? Go buy stuff!
Michael Holden/Flickr (Creative Commons)

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Today marks the beginning of the 4th quarter of 2010. The last three months of the year are critical for the nation’s retailers. Holiday sales are the engine that drives their profitability.

Retailers have struggled since the economic downturn began in 2007. Now there are some signs, however small, that consumers might be ready to buy again. Personal incomes are up, if only slightly, and sales at retail outlets increased 3.6% in August over the same month a year before.

Still, retail analyst Howard Davidowitz doesn’t see any good news for retailers for the upcoming holiday season.