<em>Patt Morrison</em> is known for its innovative discussions of local politics and culture, as well as its presentation of the effects of national and world news on Southern California.
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What does it take to win and hold the White House?

"The Candidate: What it Takes to Win - And Hold - The White House" by Samuel L. Popkin
Oxford University Press

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“There are two winners in every campaign,” according to author Samuel L. Popkin: “The inevitable winner when it begins — such as Rudy Guiliani or Hillary Clinton in 2008 — and the inevitable winner after it ends.” From campaign juggling to the war room, Popkin’s most recent work, “The Candidate: What It Takes to Win — and Hold — the White House,” draws upon his years of experience as a consultant to the Carter, McGovern, Clinton and Gore campaigns, but his insight was clearly honed even before then, back in his days as a political science major at University of California, San Diego.

On today's show, Popkin joins Patt in order to field your questions on what it will take to win and hold the White House in 2012.

Excerpt from 'The Candidate' - Prologue

Samuel Popkin will be at Warwick's in La Jolla, California on Tuesday, June 12th at 7:30pm to discuss and sign his book "The Candidate: What It Takes to Win — and Hold — the White House."


Samuel L. Popkin, Professor of Political Science at the University of California, San Diego; former Democratic strategist for presidential campaigns for over 40 years