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Hollywood eager to appeal to movie-loving Latino population

Michelle Rodriguez appears in a scene from 2009's
Michelle Rodriguez appears in a scene from 2009's "Fast & Furious." According to the MPAA, the 'Fast & Furious' franchise is successful thanks to its popularity among the Latino population.
Universal Pictures

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These days it's not just politicians courting Latinos; Hollywood is also very eager to reach this growing demographic.

According to the Motion Picture Association of America, Latinos go to the movies more often than any other minorities, and they're more likely to see a film on opening weekend.

From the MPAA website:

"Latinos make up 25 percent of moviegoers even though they’re only 16 percent of the population. The average Latino moviegoer makes it to 5.3 movies a year, compared to 3.7 movies per year for African Americans and 3.5 movies per year for white moviegoers."

But Latinos hardly a unified crowd, and targeting them can be tough.

Here with more is Octavio Marin, program director of the National Association of Latino Independent Producers, and Pamela McClintock of The Hollywood Reporter.