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The art and science of pizza boxes




A box of pizza is shown on March 31, 2010 during the Pizza & Pasta expo, part of the
A box of pizza is shown on March 31, 2010 during the Pizza & Pasta expo, part of the "Foods & goods" fair at the Porte de Versailles exhibition center in Paris.
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For some Super Bowl fans, there is no way you are spending any time in the kitchen. You want to be on the couch the whole day, so why not order a pizza? 

Dominos alone expects to sell 11 million slices on game day. Chances are most folks probably won't care one bit about the box it came in, but not Scott Wiener of New York.

He holds the Guinness World Record for the largest collection of pizza boxes, and he's the author of the book, "Viva La Pizza! The Art of the Pizza Box." He joins the show to explain why we should be paying more attention to those flat, cardboard boxes.