News and culture through the lens of Southern California.
Hosted by A Martínez
Airs Weekdays 2 to 3 p.m.
Arts & Entertainment

Taco Bell adds the waffle taco to its breakfast menu (Poll)

Taco Bell's new breakfast menu.
Taco Bell's new breakfast menu.
Taco Bell
Taco Bell's new breakfast menu.
This undated product image provided by Taco Bell, shows the company's new waffle taco. The fast-food chain says the waffle taco, which includes scrambled eggs, sausage and a side of syrup, was the top seller during breakfast hours at the five Southern California restaurants where they were tested earlier this year.

Listen to story

Download this story 2MB

Do you love waffles? Love tacos? How about the two of them together?

Taco Bell recently announced their new breakfast menu launching nationwide on March 27. It includes a morning version of their Crunchwrap, a flatbread with sausage, Cinnabon Delights, which are icing-filled cinnamon donuts, and the star of the show, a waffle taco.

It's exactly as you might imagine it. An Eggo-like toaster waffle folded in half and filled with eggs, cheese, and your choice of  bacon, sausage or steak. Naturally, you have the option of dousing it in maple syrup. 

Taco Bell is just one of a handful of fast food restaurants putting in big money to spur interest in their breakfast menus. And for good reason: There's big money to be made. 

"It's a $31 billion industry in sales for breakfast alone for the fast food industry," said Nancy Luna, Fast Food Maven for the OC Register. "They want a piece of that pie. They see other fast food chains — McDonalds, Subway, Jack in the Box — in that game, and they think that they can be a strong leader."

The waffle taco debuted in Southern California for a test several months ago and has since disappeared. The company has been compiling customer feedback and making slight adjustments to the item before next month's launch. 

"If you look at the original waffle it was super puffy, it didn't seem to have a crunch to it," said Luna. "I think new revamped waffle taco that comes out next month nationally will have a thinner, probably crispier waffle that wraps around all that yummy breakfast stuff."