Yesterday, the non partisan political organization, the Latino Victory Project, announced a list of candidates that they would support.
RELATED: California Latinos win backing of Eva Longoria's PAC
The person behind the campaign is getting as much or more press. Actress Eva Longoria is one of the founders of the group, who's stated goal is to develop Latino leaders for public office and shape public policy, and two of these prospective leaders come from California.
One is U.S. Rep. Raul Ruiz of the 36th Congressional District, encompassing desert cities in Riverside County. The first-term Democratic lawmaker is facing a challenge from Republican Assembly member Brian Nestande.
The other candidate getting support is Democrat Amanda Renteria, the buzz-worthy, Harvard-educated daughter of farmworkers trying to unseat Republican U.S. Rep. David Valadao in the Central Valley's 21st Congressional District
For more on this is KPCC's Josie Huang.
How Powerful Are Celebrity Endorsements in Politics?
It remains to be seen how successful the newly created Latino Victory Project will be or if a celebrity endorsement like Longoria's will really matter. For more on the power of endorsements, we're joined by Republican political consultant Mike Madrid.