The Guardian recently ranked L.A. as the number one city in the world when it comes to brand. On Wednesday, we talked with a guy who crunched the data behind this ranking. At the end, we pointed out that though the City of Angels might generate a lot of buzz, we are missing what most well-branded products have — a tagline.
So we reached out to the people who really know this city for some suggestions. You! KPCC listeners.
Take Two digital producer Michelle Lanz runs through some of the suggestions.
So why do you think L.A. needs a tagline?
If we're going to keep our No. 1 spot, we have to compete with city brands like Las Vegas, who have the "What happens here, stays here" tagline. Plus, our state has a tagline: California: Find Yourself Here... if you remember those California tourism commercials from a few years ago. Los Angeles is a great enough city that we really deserve our own.
We got a LOT of submissions from listeners. ... Let's talk about some of the best ones.
Sure! People seemed to have a lot of fun with this idea. Some taglines focused on L.A.'s place as the entertainment capital, of course. For example:
- Maxine Sonnenburg: Where the Stars watch over the Stars.
- Michael Clementine-Everest Dominguez: Los Angeles: whatever your dreams, they're just 20 minutes away.
- Cullen Davis LA: We'll show you the business!
But there weren't as many that focused on our great weather, which was surprising. When we talked to the branding guy Ian Stephens about the Guardian list yesterday, he said L.A.'s weather really pushed it ahead of other cities like New York. We did get one though:
- Julie Kornblum: Los Angeles: Looks like another perfect day!
I assume there were plenty that mentioned LA's traffic issues. ... Not that we'd want that in our tagline.
Probably not. But, yes, several people couldn't help but get some frustration out it seemed. For instance:
- Mariana Bell: L.A. Definitely Rent a Car!
- Kenneth Simon: Los Angeles: We have everything. You just can't get to any of it.
- Sarah Kreuzkamp Hurst: Heaven with traffic
Any others you though were worth a mention?
KPCC producer Leo Duran's entry was "Los Angeles: We should totally hang out soon!" Which is kind of funny. But I think my favorite is from Jill Susanne Harris: "Los Angeles: there's a reason the angels call it home!"
Do you have a tagline suggestion? Post it in the comments below.