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Donald Sterling's PR challenge and 'model minority' problem

Donald Sterling, the owner of the NBA's Los Angeles Clippers.
Donald Sterling, the owner of the NBA's Los Angeles Clippers.
Mark J. Terrill/AP

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Los Angeles Clippers owner Donald Sterling continues to dominate the airwaves, finally speaking out for the first time in an interview with CNN's Anderson Cooper.

In the interview, he apologized for his words in the now-infamous audio recording, but also dug a deeper hole with new inflammatory comments. Sterling has yet to secure a law firm to represent him as he looks to fight to keep the Clippers, with some firms refusing to take his case.

With the media swarm around him and V. Stiviano, what's the best strategy to repair his image at this point? Can anything be done? R.J. Garis, National Publicist and Crisis PR Consultant joins us to discuss the challenges of changing the public perception of Sterling as well as his reputation in business matters.

What Donald Sterling's "model minority" views say about racism in the U.S.

Sterling claimed in his interview with Cooper that he was "not a racist", but in the past he has been accused of discriminatory comments and actions towards African-Americans and Latinos.

What has not received as much attention is his preferential treatment of Asians, whether in his apartment buildings or in his workplace. His preference comes from the concept of the "model minority," an issue discussed in a recent Slate article co-written by Dr. Hua Hsu, who joins the show to discuss.