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Market growing for GIS mapping systems




Rancho Cucamonga Fire Department Battalion Chief Ivan Rojer demonstrates the capabilities of their geographic information system to track first responders and organize resources. The days of drawing out a response plan on a map are over, Rojer said.
Rancho Cucamonga Fire Department Battalion Chief Ivan Rojer demonstrates the capabilities of their geographic information system to track first responders and organize resources. The days of drawing out a response plan on a map are over, Rojer said.
Benjamin Brayfield/KPCC

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When fire departments prepare for rising temperatures or when Starbucks decides where to put a new location, they use maps. Not just any maps, computerized mapping called Geographical Information Systems or GIS. Over the years, the market for GIS has grown to between $3-4 billion a year.

KPCC's Business Reporter Brian Watt has the story.