The indie film "Sideways" premiered 10 years ago.
It featured Paul Giamatti and Thomas Haden Church as a pair of middle-aged men drinking and misbehaving their way through Santa Barbara wine country.
It was a surprise hit - grossing more than $71 million at the box office.
It was also a big boon for the fledgling wine industry of the Santa Ynez Valley.
SCPR's Brian Watt reports on the lasting economic effects of the film, which arguably changed the way Americans drink wine.