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Ecuador makes history with Super Bowl ad




Inti Studio - Diego Duchitanga
An adult Blue-footed Booby photographed on Santa Cruz, Galapagos in Ecuador.
Photo by NH53 via Flickr Creative Commons


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This Superbowl Sunday, if you can take a break from the action, you might be surprised to see a commercial promoting tourism in Ecuador among the countless beer and car ads. 

It's the first time a foreign country airs a tourism commercial during the Super Bowl. The ad cost the Andean nation $3.8 million, but it expects it will increase tourism from the U.S.  

Maria Cecilia Arboleda, the counsel for the Ecuadorian Consulate in Los Angeles, said one destination tourist should visit are the Galapagos Islands.  

All you need is Ecuador