News and culture through the lens of Southern California.
Hosted by A Martínez
Airs Weekdays 2 to 3 pm

Fast food companies adopt new identities for younger demographic




A screenshot of the U.S. Taco Co. website
A screenshot of the U.S. Taco Co. website

Listen to story

08:48
Download this story 4MB

As part of a widespread movement, Taco Bell and other fast food franchises are adopting new restaurants to reach out to a younger, hipper demographic.