Movie theater owners took over Caesars Palace in Las Vegas for the 5th Annual CinemaCon this week.
For the uninitiated, that's the convention where big film studios highlight and debut upcoming films. If a theater owner is particularly excited by what they see, they may play a film in a bigger auditorium or give it more promotional space in the theater's lobby.
Southern California Public Radio's arts and entertainment host John Horn was at CinemaCon. He told Take Two that it's basically a "back-slap convention."
"The studios and the theater owners come together and talk about how great they all are," said Horn.
To be sure, there were some great moments this week.
Sony grabbed headlines earlier in the week when new Chairman Tom Rothman brought up the infamous hack and subsequent pull of "The Interview" from theatrical release. They also previewed some slated films, including "The Walk," directed by Robert Zemeckis and starring Joseph Gordon-Levitt.
Pixar stole the show at Disney's presentation with a screening of the forthcoming animated feature, "Inside Out."
"Inside Out" was one of three films screened in their entirety at CinemaCon. Fun, raunchy female-driven comedies "Pitch Perfect 2," from Universal, and "Spy," from Fox, were screened as well.
CinemaCon also highlighted the film industry's current love affair with sequels and reboots. The convention featured previews of "Jurassic World," "Mad Max: Fury Road," "Ted 2," and "Magic Mike XXL," among many others.