L.A. is all gearing up for its Pride celebrations this weekend.
But if all the rainbow colored flags in West Hollywood didn't tip you off that we're in the middle of Pride Month, perhaps you caught Target's online campaign?
Adidas also introduced rainbow colored footwear to celebrate.
Maytag tweeted out its own photo of the Maytag Man with a rainbow to show its support, too.
Who knew washers and dryers were gay friendly?
Marketing to LGBT people isn't all that new. What is new is how much corporations are putting into their own campaigns because, while LGBT people only make up 3.5 percent of the population, there are a wealth of customers influenced by these ads.
Bob Witeck, president of Witeck Communications and expert in LGBT marketing, says gay-friendly ads have a tremendous impact among Millennials – even those who don't identify at LGBT.
Witeck argues that gay-themed ads have a positive effect on this generation because they are statistically more tolerant. He also says these campaigns are a great "bang for your buck" for corporations looking to improve their image among that demographic.
Meanwhile, he believes that the blowback by those opposed to LGBT people rarely materializes.
Hear more by clicking the audio player up top.