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Why do companies still make robocalls?




While the FCC tightens up regulations around robocalls, many companies still find them cost effective as marketing tools.
While the FCC tightens up regulations around robocalls, many companies still find them cost effective as marketing tools.
Photo by Mike Bitzenhofer/bitzcelt via Flickr Creative Commons

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Robocalls: They're the scourge of the modern age. The FCC will soon vote on tougher regulations to block callers, in response to the thousands of complaints they receive each year.

Why do any companies still make robocalls when they're so widely hated? USC marketing professor Lars Perner explained why.